French man are too addicted to wine and hence came out with these carry-wherever-u-can tetra-box wine?? Saw this box-package Merlot and Chardonnay in my hotel room barfridge. Wow.. now wine-sucker can enjoy their sip more than they can imagine: picnicking, backpacking, skiing, fishing, even the airline might consider this. Got rather curious and decided to checkout its website on the internet.Apparently this is more than convenient packing and marketing strategy. Claimed to be the state-of-art design, it is highly eco-friendly. French Rabbit -packaged French Wine was launched end of 2005. These are wine from the Languedoc region of France, produced by Boisset family, one of the larger wine export and distribution companies in France. Boisset got its start from rather humble beginnings as a negociant in Burgundy in the early 1960s, and in the three decades since has become a powerful force in the French wine industry. Instead of using the traditional glass bottles, they've developed their own version of a drink box to sell their wine in, and the results are pretty interesting. The box weighs just about four percent of an ordinary glass wine bottle, meaning it would take 25 trucks filled with bottles to equal one truck filled with empty Rabbits. The package itself is made from polyethelene, aluminum foil and paperboard, so it's 100% recyclable, and its collapsible, which reduces waste volume by about 90 percent. The twist-on cap makes using cork a thing of the past. French Rabbit together with American Forest have came out with this 'Plant A Tree' project. For every four French rabbits sold, one tree will be planted by American Forests.
While it may seem strange to drink wine from what amounts to an oversized juice box (I myself din try it), but reviews have been rather positive since its launch. Interesting, isnt it? Available in Pinot Noir, Chardonnay, Cabernet Sauvignon, Merlot, Family Reserve White and Red, you can now purchase online.
Labels: 'In' Store, Lets Tuck In, Out of the Box, Paris
